Creating a Press Kit That Catches Their Eye!

Money Lyrics - Creating a Press Kit That Catches Their Eye!

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I get asked a lot about press kits. population want to know how to present them, what's in them, etc. I have been asked over and over again to write articles on the subject, so here you are: a brief crash procedure on press kits.

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Your press kit is your calling card. It will introduce you and your band to the population you need to help move your occupation transmit before they meet you or hear your music. Make it interesting, arresting and entertaining. Make it attractive. Make it something that will capture their concentration and make them want to see, read and listen to what you've sent.

Your press kit should comprise reviews you have received for shows, facts on current venues, and any reviews from your new Cd when they are available. comprise a head or group shot (black and white is the least expensive, but color verily catches the eye), a bio (if you don't have a bio, originate one, or get someone to originate one for you), a cover letter, a Cd, and a firm card.

Your cover letter, should be itsybitsy to one page and should be packed full of brief well formatted information. Try to limit your press kit to 7 or 8 pieces of information. You don't want to overload them and you want to save some excitement for later! Keep them a itsybitsy curious.

You'll want to compile three types of press kits: one for major labels, one for distributors, and the other for Radio Pd/Md's. (In my book, "The Indie Guide To Music, Marketing and Money" Isbn 978-0-9746229-4-1, I go into much greater how to present the distinct press kits to each one.) The order you place the facts in your folders is equally as important to the reader as the article is to you. They know what they're looking for. Your enclosures should go in the following order beginning on top:

Press Kit for Major Labels

On the left side of the folder

Cd

Business card (attached to the folder)

Cover letter

Head shot/Group Shot

On the right side of the folder

Bio

Reviews (most current on top)

Any press

Lyric Sheets (very important to many A&R personnel. If you already have them in your Cd jacket don't repeat them with someone else enclosure unless they specifically invite isolate lyric sheets. Save on postage.)

Press Kit for Radio Pd/Md's

On the left side of the folder

Cd (possibly two, depending on the type of hub - more on this in my book.)

Business card (attached to the folder)

Cover letter

Head shot/Group Shot

On the right side of the folder

Bio

Reviews (most current on top)

Any press

A word of advice: clear labels will not accept unsolicited material no matter what you do. Generally, you'll need an entertainment lawyer or owner to submit to them on your behalf. Other times major labels have an established connection with a verifiable manufactures contact that must characterize you. Warner Brothers is one of those and Dreamworks is another. Before you send any press kit, you need to get permission first. If you don't get permission, your goods has a very low probability rate of ever getting to its destination and even less of a opportunity of getting read and listened to.

There are musicians who think that their music is the only thing that will speak for them. They believe that their music alone will open the doors to major labels. It won't. That is just the plain truth. You must have a proven track narrative as well as a "certain" style and look. It is after all the first thing they see before they ever listen to your music. This is a money production business. The majors are in business. They may think you're the nicest someone in the world, but they still want to make money off of you and your contract. They aren't verily curious in taking a risk on what you think is the best music. Your Cd and label sales will inspire them.

So make sure that you do your work! Get listed with Soundscan. Keep a narrative of all the airplay you receive (which stations are playing you), and sell, sell, sell before you submit to labels. Your statistics are equal to you being a low-risk hope for a major label. You'll have already proven yourself! And, more importantly, you'll have a much better shot at opportunity the doors.

After you have sent your press kit, make sure to succeed up with a phone call to make sure your press kit has arrived safely. Then wait three weeks before you begin follow-up calls. Don't just send the container and expect them to call. Remember, they get hundreds of packages from musicians just like you every particular week. succeed up and get noticed - but don't become a pest or they will ignore you. It's a fine line and you will know it when you speak with them. Once you get a response, whether you like the answer or not, politely thank them and send them a thank you card for their time. They will remember you and you may have possibly gained an ally for the future!

Copyright 2005 Jaci Rae

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